IA Day 9 —
Annotated Concept Development
Turn redesign ideas into readable design evidence: feasible, distinct, annotated and traceable to research.
By the end of class, you should be able to…
Read Criterion C
Know what evidence the ideation strand is actually looking for.
Annotate with purpose
Explain key features, decisions and evidence—not decoration.
Develop three strong ideas
Keep the ideas feasible and genuinely distinct.
Use the studio block
Spend most of today producing IA evidence.
Three of the best possible redesign ideas—not three cosmetic variants.
Feasible
A realistic response to the problem statement, user needs and constraints.
Annotated
A reader can understand key features, reasoning and evidence without you standing beside the page.
Distinct
The ideas explore meaningfully different ways to solve the problem—not colour changes.
Label the decision, then explain why it matters.
“Rubber grip”
Names a feature but does not explain the design decision.
“Textured elastomer grip increases friction…”
“…to reduce slipping during the observed wet-hand task; this addresses essential specification S3 and the persona’s limited grip confidence.”
Show what changed because you learned something.
Mini-lesson finished. Now build the evidence.
Develop three feasible and meaningfully distinct directions.
Connect key features to user evidence, specifications and technical reasoning.
Highlight where feedback / research changes an idea.
Be ready to explain why each idea deserves to remain in the top three.
Can a stranger understand your design thinking?
Before you leave…
Model → Test → Refine
Keep the evidence chain moving: user → research → decision → test.
IA Criterion C: present three of the best possible annotated, feasible redesign ideas addressing the problem statement and key features; use sketches/drawings/CAD/images and fidelity models; highlight additional research and/or feedback enabling iterative development.